8 Things to remember in planning your promotion:
* Always consider the relevance to your target market.
* Be as innovative as possible. People will always talk about good ideas.
* Always give quality, even for inexpensive items (remember: you are putting your name on it!)
* Consider if your logo is suitable for the product. If not, use a different version (one colour or reversed).
* Make your requirements clear to the company you are buying from so they come up with suitable ideas
* Consider special packaging for the products to raise its image.
* Consider how the items will be distributed. Will they be posted or will sales reps drop them off?
* Plan enough time for delivery to avoid stress over deadlines - especially for imported products.
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