Advantages of Promotional Products over other mediums
One of the distinct advantages of Promotional Products over other advertising mediums is the fact that the product is tangible. The following research shows the reach of the product
* 71% of business travelers randomly surveyed at DFW Airport reported receiving a promotional product in the last 12 months * 33.7% of this group used the item straight away - a coveted location for advertising
The following research identifies the recall of the company brand and product:
* 76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months * In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week.
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