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Promotional merchandise supplier |
Not just an advertising agency or promotional merchandise supplier, but a total one stop shop for your business!
The Splash Group is dedicated to our clients' needs and offer the services of a "one stop shop" to cater for any/all direct marketing and promotional/print requirements your business may have. Our people are passionate about growing your business through revenue generating campaigns utilizing effective copywriting and if required an accompanying promotional merchandise piece.
The Splash Group offers clients all the services of a boutique advertising agency, including award winning copywriters and graphic designers together with the provision of wholesale print and promotional product pricing. This unique combination allows us to provide your business with a wide array of promotional options and on-target marketing solutions at wholesale prices without all the normal "add on" charges that mainstream agencies seem to add on to their estimates that unsuspecting clients happily pay, at Splash you only pay for work that we do! |
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8 Things to remember in planning your promotion:
* Always consider the relevance to your target market.
* Be as innovative as possible. People will always talk about good ideas.
* Always give quality, even for inexpensive items (remember: you are putting your name on it!)
* Consider if your logo is suitable for the product. If not, use a different version (one colour or reversed).
* Make your requirements clear to the company you are buying from so they come up with suitable ideas
* Consider special packaging for the products to raise its image.
* Consider how the items will be distributed. Will they be posted or will sales reps drop them off?
* Plan enough time for delivery to avoid stress over deadlines - especially for imported products. |
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Advantages of Promotional Products |
Advantages of Promotional Products over other mediums
One of the distinct advantages of Promotional Products over other advertising mediums is the fact that the product is tangible. The following research shows the reach of the product
* 71% of business travelers randomly surveyed at DFW Airport reported receiving a promotional product in the last 12 months
* 33.7% of this group used the item straight away - a coveted location for advertising
The following research identifies the recall of the company brand and product:
* 76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months
* In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week. |
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